Vision TO BECOME AN ENTERTAINMENT COMPANY THAT CONNECTS THE WORLD

TO BECOME AN ENTERTAINMENT COMPANY
THAT CONNECTS THE WORLD

Bringing excitement and surprise to the world with people, things, and ideas.

Shinsuke Azuma

Entertainment is defined as “activities that make people happy.”
The word, “entertain”, meaning ”to welcome” or ”to amuse”, is made up of two parts: “enter” (to go into) and “tain” (to hold). In other words, it is the act of inviting people in and maintaining their happiness and amusement.

Entertainment has an almost magical ability to change one’s mood and is enjoyable regardless of age, gender, time or place. Wherever there is entertainment, an invisible force joins the hearts of everyone present through a common experience.

In this day and age where we continually see paradigm shifts such as changes in the structure of business and the shortening of product life cycles, we hope to look forward to change without being bound to common sense and customs, and create a company that delivers excitement and surprise.

Therefore, when our senses of interpersonal connection and community are beginning to fade, it is important to us to maintain an organization that enables people to join together through the magic of entertainment and allow a diverse set of people to bring joy and fascination to one another.

This is our vision, ”ENTERTAINMENT COMPANY”.

Shinsuke Azuma