Officers Officers, Advisors


CEO Shinsuke Azuma

Born in Osaka. Participated in the founding of an internet media company after graduating from high school. After the establishment of expansions overseas, including Korea and the United States, left the company in 2002. Founded “RISE” the same year as the sole proprietor. Founded Rise UP Inc. in July 2003. Currently serves as President & CEO.

COO Shinya Tanaka

Born in Osaka. Joined a drugstore chain centered around the Osaka-Hyogo area after graduating from university in 2000. After working as a store manager, worked in the cosmetics department as a chief buyer; left the company in 2007. Joined Rise UP Inc. in September of the same year. Utilized previous experience as a buyer to start the EC business division, acquiring a medical equipment sales business license. Opened the “MoreContact” EC site in March 2010 with a focus on the sale of color contact lenses. Later, founded the S&M business division. Appointed Senior Managing Director in 2009.

CFO Shinya Oishi

Born in Osaka. After graduating from Ritsumeikan University, joined the auditing firm, Tohmatsu (now Deloitte Touche Tohmatsu LLC), in 1999. In addition to working on the auditing of domestic listed companies, was also involved in work on an internal control system. Joined Tohmatsu Certified Tax Accountants (now Deloitte Tohmatsu Tax Corporation) in 2006, working on a variety of tax support activities for mainly Japanese corporations. Founded Oishi Shinya CPA Firm in 2010. Served as an auditor at WAKASA SEIKATSU Corporation in the same year and, in 2011, was appointed as Director at WAKASA HOLDINGS. Served as an auditor in 2014 at WAKASA SEIKATSU Corporation and resigned as Director at WAKASA HOLDINGS. Appointed as Chief Financial Officer at RiseUP Inc. in 2014.

CBO Yuko Shibamoto

Born in Ashiya, Hyogo Prefecture. After working as a reader model and a writer for the women’s magazine “JJ” during university and establishing fashion content for, founded cosmetics planning and sales company Love Labo Co., Ltd. in July 2005. Developed the hit brand “Bihada Ichizoku.” Designated the “Nikkei Woman” #6 2008 Nikkei Woman of the Year (hit maker section) in December 2007. After leaving Love Labo Co., Ltd., joined Rise UP Inc. in April 2013. Appointed as Chief Brand Officer.


Legal adviser Yasuo Kawachi

Born in Osaka. After graduating from Osaka City University and obtaining experience at the Legal Research and Training Institute, joined Freshfields Bruckhaus Deringer (Great Britain/Tokyo) in 2000, working in a practice group dealing with international finance and commerce. Starting in 2001, worked on Cyber Law at Eichi Law Offices (Osaka), supporting a large number of cases involving compensation for damages. Went independent and founded iLaw in 2006. Worked as a consultant supporting over 40 IT companies and public organizations, including listed companies. Legal counsel for RiseUP Inc. since 2009.

Human Resources Advisor Genya Taguchi

Born in Tokyo. After graduating from the Department of Law at Seikei University, joined Intelligence, Ltd. Joined Cyber Agent, Inc. in 2003. In the human resources division, was responsible for human resources, general affairs, and information systems, and was the representative director of subsidiary CyberAgent Will. Moved to WeddingPark, LTD. in 2010 as Deputy General Manager of Sales and Director of Business Development. Worked as an executive officer for SOOL Inc. and went independent. Became Representative Director at workd Inc. in 2013 and Managing Director and COO at enrission Co., Ltd. in 2015 and appointed to the Board of Directors of the Japan Student Career Support Association. Consultant for RiseUP Inc. since 2013.

Sales & Marketing advisor Koichiro Ichimaru

Born in Kanagawa Prefecture. After graduating from university, joined Kao Soap Company in 1974, working in sales for 18 years, and marketing and sales planning for nine years. In 2005, joined MYPRINT Co., Ltd., a company focusing mainly on wedding invitation and greeting card printing services, and focused on wedding-related business and medium-term management planning as Director and Managing Executive Officer. Appointed General Manager of Production in 2010. Resigned in 2012. Joined NaturaPurify Institute, CO., LTD. as President & CEO in 2013, responsible for organizational management accompanying transfer of business. Consultant for RiseUP Inc. since September 2014.